WHAT YOU CAN EXPECT

• Idea generator: Creative, strategic, big-picture thinking
• Experience working with C-Suite/senior executive clients
• Studies your industry and your competitors
• Transparency, accountability and ethics 
• Straightforward, honest advice for leaders
• Spots trends and plug clients into the news cycle, when appropriate
• Nonpartisan, neutral guidance
• Confidentiality honored 
• Research to find the credible sources and accurate info you need  
• Ability to break down jargon and complex issues into plain language
• Deadline driven and monitors coverage 
• Constantly learning to gain new insights
• Keen understanding about people, policy, public perception and the press 

Deep dive into your company’s background/event history and objectives

Work with client as a team and serve as partner to vet ideas

Address communication deficiencies and opportunities  

Identify your target audience/s and ideal media outlets

Create communication/pr plans 

Focus on tangible deliverables 

Build relationships/strategic partnerships 

Position you and your business before the right audience/s

Coordinate timely coverage with journalists, editors and photojournalists

Boost brand awareness

Execute plans according to agreed upon schedule